We are ProDesign. Born. Designed. Created. In Denmark.

For almost half a century, ProDesign has crafted beautiful eyewear with clean, Scandinavian lines inspired by Danish heritage. Our approach is simple: uncompromising design and quality while always aiming higher. These principles are deeply rooted in our DNA and motivate us every day.

Prodesign Frames Visique Hutt Valley 5a

ProDesign was founded in 1973 in Aarhus, Denmark, the dynamic city we still call home today. Our roots are based on Danish values and historic design traditions. These principles still hold true today and are the foundation for the future.

From the beginning, our vision was to change the perception of eyewear starting with the “face first.” Based on this simple concept, we have been able to improve one’s vision while complementing their natural appearance in one seamless design.

At ProDesign, every frame is designed by our artistic, in-house design team. All drawings, shapes, and temples are challenged and tested repeatedly.

We also gain inspiration from around the world, enriching our minimalistic designs with vibrant colours, innovative materials, and rich details – all with the vision of encompassing comfort, craftsmanship, and style in everything we do.

We create contemporary eyewear with long-standing traditions, inspired by our Danish design heritage. Together with vibrant colours, innovative construction and fine detailing, each Prodesign frame is a piece of functional art. Each distinct collection offers a unique sense of design based on your individual style.